Product Vision: Make A Trailer And Not A Movie

I have worked with many product managers on a product vision exercise. In my observation the place where the product managers get hung up th...

Why And How Should You Hire A Chief Customer Success Officer?

For an ISV (Independent Software Vendor) it is everyone's job to ensure customer success but it is no one person's job. This is chan...

A Design Lesson: Customers Don't Remember Everything They Experience

My brother is an ophthalmologist in a small town in India. In his private practice, patients have two options to see him: either take an app...