I have worked with many product managers on a product vision exercise. In my observation the place where the product managers get hung up th...
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Showing posts with label design. Show all posts
Showing posts with label design. Show all posts
Recruiting End Users For Enterprise Software Applications
As I work with a few enterprise software start-ups I often get asked about how to find early customers to validate and refine early design p...
A Design Lesson: Customers Don't Remember Everything They Experience
My brother is an ophthalmologist in a small town in India. In his private practice, patients have two options to see him: either take an app...
Empathize Not Sympathize
Many enterprise software vendors sympathize. "We know it's a bad experience" or "We will fix the usability." One of ...
Objectively Inconsistent
During his recent visit to the office of 37 Signals, Jeff Bezos said, "to be consistently objective, one has to be objectively inconsi...
Enterprise Software Needs Flow And Not Gamification
I don't believe in gamifying enterprise applications . As I have argued before, the primary drivers behind revenue and valuation of cons...
Learning From Elevators To Design Dynamic Systems
Elevators suck. They are not smart enough to know which floor you might want to go. They aren't designed to avoid crowding in single ele...
Design thinking: A New Approach To Fight Complexity And Failure
Photo credit: String Theory by Michael Krigsman The endless succession of failed projects forces one to question why success is elusive, wit...
Taking The Quotes Out Of "Design Thinking"
Bruce Nussbaum, a design thinking thought leader and a professor of Innovation and Design at Parsons The New School of Design, recently wrot...
Designing An Innovation Incubator To Prevail Over Innovator's Dilemma
The large scale software companies often deal with the tension between incremental and revolutionary innovation. They know that if they onl...
Amazon's Re-designed Review System Generates More Revenue But Has Plenty Of Untapped Potential
Amazon's design tweaks to its review system has resulted into $2.7 billion of new revenue argues Jared Spool. Other people have also pi...
Incomplete Framework Of Some Different Approaches To Making Stuff
Steve Portigal sent me an article that he wrote in the Interactions magazine asking for my feedback. Unfortunately the magazine is behind ...
Google Chrome Design Principles
Many of you would have read the Google Chrome comic-strip and also would have test driven the browser. I have been following few blog posts...
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