Product Vision: Make A Trailer And Not A Movie

I have worked with many product managers on a product vision exercise. In my observation the place where the product managers get hung up th...

Recruiting End Users For Enterprise Software Applications

As I work with a few enterprise software start-ups I often get asked about how to find early customers to validate and refine early design p...

A Design Lesson: Customers Don't Remember Everything They Experience

My brother is an ophthalmologist in a small town in India. In his private practice, patients have two options to see him: either take an app...

Empathize Not Sympathize

Many enterprise software vendors sympathize. "We know it's a bad experience" or "We will fix the usability." One of ...

Objectively Inconsistent

During his recent visit to the office of 37 Signals, Jeff Bezos said, "to be consistently objective, one has to be objectively inconsi...

Enterprise Software Needs Flow And Not Gamification

I don't believe in gamifying enterprise applications . As I have argued before, the primary drivers behind revenue and valuation of cons...

Learning From Elevators To Design Dynamic Systems

Elevators suck. They are not smart enough to know which floor you might want to go. They aren't designed to avoid crowding in single ele...

Design thinking: A New Approach To Fight Complexity And Failure

Photo credit: String Theory by Michael Krigsman The endless succession of failed projects forces one to question why success is elusive, wit...